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Expert Advice

Helpful tips and tricks, articles and advice written by our experts!

Helpful tips and tricks, articles and advice written by our experts for you!

Expert Advice

  • 8 min read
Creating the right infant sleep environment plays a powerful role in helping babies settle and sleep more peacefully. Many parents ask, what is the best sleep environment for a baby? The answer lies in combining a safe sleep environment with a consistent baby bedtime routine and developmentally appropriate expectations. For newborns, flexibility matters. Their rhythms are still emerging, so newborn sleep support should focus on gentle repetition rather than strict scheduling. A calm, dimly lit newborn sleep environment, a simple nursery sleep setup, and a predictable infant sleep routine help babies recognise what comes next and feel secure. As babies grow, sleep patterns become more defined. A consistent baby bedtime routine following the same steps in the same order each night, supports emotional regulation and smoother transitions to sleep. While timing may shift slightly, maintaining the same pattern strengthens healthy infant sleep foundations. By creating a safe sleep environment and pairing it with responsive newborn sleep support, parents can build confidence and encourage healthy, sustainable sleep habits from the very beginning.
  • 5 min read
Read our guide to finding your perfect pram. It helps you figure out what type of parent you are and the best pram for your lifestyle.
  • 5 min read
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