At three in the morning, in the fourth week, you would trade almost anything for someone else to do the settling for twenty minutes. Happiest Baby built a bassinet that does exactly that, responding to your newborn when they stir so you don't have to get up for every single sound.
Started by a Paediatrician, Not an Engineer
Happiest Baby comes from Dr Harvey Karp, the American paediatrician behind The Happiest Baby on the Block. His work centred on a simple observation: newborns settle in response to the conditions they knew before birth, which is to say gentle motion and constant sound rather than silence and stillness. Parents have always known this instinctively, which is why so many of us end up driving around the block at midnight. The SNOO is that idea built into a bassinet, so the rocking and the shushing happen without a parent having to supply them.
A Bassinet That Responds Rather Than Waits
What separates the SNOO from every other bassinet is that it listens. When your baby stirs, it responds with motion and white noise, stepping the response up or down depending on what's happening, and settling back when they do. If they keep crying, it stops and lets you know, because it isn't there to override you.
The part we think matters most is the swaddle. The sleep sack clips into the sides of the bassinet, which keeps your baby on their back through the night, in line with Australian safe sleep guidance that babies sleep on their back on a firm, flat surface. It also means the sack is doing two jobs at once, so there's nothing loose in the bassinet.
What Goes With a SNOO
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Sleep sacks: the organic cotton sacks come in several sizes as your baby grows, and having two or three means one is always clean. They sit alongside the wider range ofcocoons and sleep suits for when you move on.
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Sheets: organic cotton fitted sheets cut for the SNOO mattress, which matters more than it sounds. Our full range ofbassinet sheets covers other models.
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Height and comfort: low legs and leg lifters adjust how the bassinet sits, which is worth thinking about alongside the height of your bed if it's sitting in your room.
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Summer nights: a fitted mosquito net for the months when windows stay open.
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The next step: babies move on from any bassinet around four to six months, or sooner once they're rolling, so acot is next. If you'd like to compare against otherbassinets and cradles first, they're all in one place.
The Snoobie and Snoobear comforters and the Sky Mobile round out the range for the nursery itself.
Shop Happiest Baby
Browse the Happiest Baby range online, from the SNOO Smart Sleeper through to the sacks, sheets and accessories made to go with it.
Order and we'll ship it to you. It's a significant decision and a significant outlay, so if you'd rather see one and ask questions first, our team atAlexandria andMiranda can talk you through how it works and whether it suits your room.


































































