Fed is Best – Bottle Feeding Non-Negotiables

For many mums, breastfeeding simply isn’t the right fit—and that’s okay. Whether it’s due to medical reasons, supply issues, lifestyle choices, or simply because bottle-feeding works best for you and your baby, we want you to know: fed is best.

At Baby Village, we support every feeding journey. Here’s what you need to make bottle-feeding smooth, stress-free, and comfortable for both you and your little one:

A reliable bottle designed for a natural feeding experience can help babies transition easily and feed comfortably. While many parents use bottles for mixed feeding, some choose to use them straight from birth — whether for convenience, to share feeding duties, or to support specific feeding needs. A well-designed bottle can often mimic the natural feel and movement of breastfeeding, helping babies feed with ease and comfort.                                                                                                                                          

If one bottle doesn’t work for your baby, don’t worry — every baby is different, and there are many great brands offering bottles with unique teat shapes and flow rates. Some popular options include: Hegen, Tommee Tippee, Suavinex, Pigeon and more!

Quick, accurate formula preparation means less stress and more time bonding with baby. A true lifesaver when you’re running on little sleep! No measuring, no mess, just a perfect bottle ready in seconds.

Key Benefits:

• • Automatically mixes, warms, and dispenses formula at the perfect consistency
  • Works with all formula brands and bottle sizes
  • Customisable temperature and amount settings for convenience

Why It’s BV Approved – Laura, Buying Manager:

Laura calls it “the coffee machine for baby bottles,” saying it “saves time, especially during late-night feeds."

Milk at the right temperature ensures safe and happy feeding, anytime, anywhere. No more needing to ask a café or restaurant to come to the rescue — you’ve got everything you need for a perfectly timed feed, wherever you are.

Key Benefits:

• • Portable insulated thermos to keep water warm for formula preparation on-the-go
  • Leak-proof and easy to carry

Key Benefits:

• • 5-in-1 functionality: heats milk, defrosts, steams food, and more
  • Compact, stylish design for everyday use
  • Precise temperature control

Why It’s BV Approved – Gianna, CEO:

Gianna loves how bottle warmers “take the stress out of feeding when out and about” and appreciates their “quick, fuss-free warming.”

Clean bottles and parts are essential for keeping your baby safe and healthy by preventing the build-up of harmful bacteria and milk residue.

How Often Should You Clean?
Bottles, teats, and any feeding accessories should be washed thoroughly after every use — even if they’ve only been used for water. Milk proteins and sugars can leave invisible residue where bacteria thrive, so a full clean before each feed is the safest option.

Best Drying Practices
After washing, air-dry all items on a clean drying rack or mat. Avoid drying with a tea towel, as this can transfer lint or bacteria onto freshly cleaned bottles. Letting bottles dry naturally in a well-ventilated space reduces the risk of recontamination. If you need to store them before use, make sure they’re completely dry to prevent moisture-loving germs from multiplying.

Key Benefits:

• • All-in-one cleaning set with bottle brush, straw brush, and detail cleaner
  • Comfortable non-slip handle and replaceable heads

Key Benefits:

• • Compact, portable cleaning set for travel or day trips
  • Includes brushes and drying mat in a neat travel case

Why It’s BV Approved – Kiera, Marketing Manager:

Kiera loves how “everything you need is in one kit” and says the set is “perfect for travel and home use alike.”

Sterilising protects your baby from harmful bacteria, especially in those early months when your little one’s immune system is still developing and they’re more susceptible to infections and tummy upsets.

How Often Should You Sterilise?
In the first 12 months, it’s recommended to sterilise all feeding equipment — bottles, teats, breast pump parts — after every single use. This ensures any lingering bacteria from milk residue are eliminated, giving you peace of mind that every feed starts fresh and safe.

After Sterilising – Best Practice Storage
Once the sterilisation cycle is complete, keep bottles inside the closed steriliser until you’re ready to use them. If your steriliser doesn’t have a storage function, place them in a clean, lidded container or seal them in a sterile bag. Avoid leaving sterilised bottles out in the open air for long periods, as airborne bacteria can quickly settle on them. If stored correctly, sterilised bottles typically remain safe for up to 24 hours.

Key Benefits:

• • Kills 99.9% of germs using natural steam
  • Dries bottles in minutes, ready to use
  • Holds up to 6 bottles at once

Why It’s BV Approved – Julien, Digital Performance Manager:

Julien says it’s “fast, efficient, and reliable,” and that it “takes the worry out of sterilising.”

A supportive pillow makes feeding sessions more comfortable and helps reduce strain on your neck and shoulders.

Because feeding can happen many times a day, keeping your pillow clean is important for both you and your baby’s comfort. We recommend washing the cover every 1–2 weeks, or sooner if there are spills or spit-ups. The covers are machine-washable: just use a gentle cycle with mild detergent, then air-dry to help preserve the fabric and shape. While you can pat it dry with a clean tea towel to speed things up, tumble drying isn’t advised as it may shrink or damage the material. Clean, fresh covers help keep your feeding space hygienic, soft, and welcoming for every cuddle and feed.

Key Benefits:

• • Compact, portable and stylish breastfeeding pillow
  • Ergonomic shape for proper support and comfort
  • Removable, machine-washable cover

Why It’s BV Approved – Emma, Customer Experience Manager:

Emma describes it as “incredibly supportive and versatile,” saying it “keeps baby secure and mum comfortable during feeds.”

A comfortable chair creates a calming space for feeding and bonding. Not only are these chairs beautifully designed to complement your nursery, they’re also incredibly functional. Many of our models feature electric recliners, offering ease and comfort when you need it most, particularly if you’re recovering from a c-section. And when your baby has outgrown the bottle or breastfeeding stage, your nursing chair transforms seamlessly into a stylish, cosy addition to your living room – making it a truly versatile investment for years to come.

Key Benefits:

• • Electric recline and lift assist for effortless comfort – ideal for mums recovering from C-sections
  • Gentle gliding motion to soothe your baby
  • Padded armrests and supportive cushioning for long feeding sessions

Why It’s BV Approved – Claudette, Floor Manager (Miranda):

Claudette raves about its “luxury feel and smooth recline,” saying it’s “perfect for long nights and cuddles.”

Whether you’re bottle-feeding full-time or combination feeding, Baby Village has everything you need to make your journey easier, safer, and more enjoyable. Because fed is best—and we wish to ensure you have all the support you need for the most comfort and happiness in your parenthood.

Explore our full product range online, visit us in-store, or book a personalised consultation with one of our experts. For more tips and product guides, check out Baby Village TV on YouTube.

BV x

Written by: Rameen