Izimini

A beach day with small children involves more equipment than the beach day you remember. IZIMINI makes the gear for it, and makes it in prints you'll actually want in the photographs, which is not something you can say about most of what ends up in the car boot.

Built Around Australian Summers 

Look at what IZIMINI actually makes and the picture is clear enough: beach chairs, mini umbrellas, ponchos for getting dry, picnic rugs, cotton hats. This is a range designed for a country where summer runs long, the sun is unforgiving and a lot of family life happens outside. That focus is unusual. Most baby brands treat outdoor gear as an afterthought bolted onto a nursery range, whereas here it's the entire proposition, which is why the pieces feel considered rather than generic.

One Print, Across Everything 

This is the thing that sets IZIMINI apart, and it's genuinely rare. Pick a print, say Paloma or Charlie or Sailor, and you'll find it on the baby chair, the hat, the poncho, the picnic rug, the lunch bag, the backpack and the bib. Not approximately matching, the same print. It means a first birthday present can be a set that goes together, or you can build one out slowly across a couple of summers and still have it look deliberate. There are eighteen or so prints running through the range, from muted stripes and florals through to Rainbows and Toot Toot, Chugga Chugga for children who have strong opinions.

Packing the Car for a Day Out 

• Somewhere to sit: the Baby Chair V2 is the piece the brand is known for, low and light enough to carry down to the sand. It sits with our otherbaby and booster seats.

• Getting out of the sun: the mini umbrellas and cotton hats do the shade work, alongside the rest of oursun hats.

• Somewhere to lie down: picnic rugs for the park, the beach or the back lawn, which sit near ourplaymats for floor time at home.

• Getting dry: hooded beach ponchos, which beat wrestling a wet toddler into a towel by a considerable margin.

• Daycare and lunches: the backpacks and lunch bags carry the same prints, so they sit with ourtoddler backpacks andlunchboxes for the rest of the year. 

Shade and cover help, though they don't replace the rest of it. Sunscreen, a rash top and staying out of the middle of the day still do the heavy lifting with young skin.

Shop IZIMINI

Browse the IZIMINI range online and filter by print if you're building a matching set, or by product if you just need a chair before the weekend.

Order and we'll post it out. The prints are nicer in person than on a screen, so if you're choosing one to build a set around, come and see them atAlexandria orMiranda.