{"title":"Pregnancy Essentials","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePregnancy essentials are the things you buy for yourself, which makes them the ones most people leave until last. The useful way to approach this range is by trimester, because almost nothing here needs to be bought all at once.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eThe First Trimester Is Mostly Comfort\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThere is very little you genuinely need in the first twelve weeks, and that is worth hearing early. Nausea and exhaustion dominate, and neither is solved by shopping. What helps is breathable sleepwear and anything that makes rest easier while you are still working and keeping the news quiet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSkin is the one thing worth starting on now rather than later. Hydration and a simple, fragrance-free routine set you up well before pigmentation and stretching become noticeable, and a gentle moisturiser costs little.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eThe Second Trimester Is When Things Change Shape\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBetween weeks sixteen and twenty, most people outgrow their waistbands, and this is where support wear starts earning its place. A bump band under everyday clothes takes the pull off your lower back and stretches your existing wardrobe by several weeks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBelly oils and stretch mark creams belong to this stretch too. No product prevents stretch marks, and anything claiming otherwise is overselling, but daily oil keeps skin comfortable as it stretches and takes away the tight, itchy feeling that arrives with a growing bump.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eThe Third Trimester Is About Sleep and Getting Ready\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSleep becomes the main problem in the last twelve weeks. From twenty-eight weeks the advice is to settle onto your side for every sleep, and doing that comfortably usually means a pillow between the knees and something supporting the bump.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is also when breast care starts, earlier than most people expect. Nipple balms, silver cups and massage oils get bought now and used from the first feed, and having them packed before week thirty-six saves an errand at the worst possible moment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003ePregnancy Brands We Stock\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor sleep and support, \u003c\/span\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/collections\/clevamama\"\u003e\u003cspan\u003eClevaMama\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e and \u003c\/span\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/collections\/theraline\"\u003e\u003cspan\u003eTheraline\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e make the maternity pillows most parents settle on, while \u003c\/span\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/collections\/partum-panties\"\u003e\u003cspan\u003ePartum Panties\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e covers bump bands and the labour comb.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOn the skin and body side, \u003c\/span\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/collections\/being-skincare\"\u003e\u003cspan\u003eBeing Skincare\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e and \u003c\/span\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/collections\/pigeon\"\u003e\u003cspan\u003ePigeon\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e handle belly oils and stretch mark care, \u003c\/span\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/collections\/mammae\"\u003e\u003cspan\u003eMammae\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e brings the botanical end, and \u003c\/span\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/collections\/medela\"\u003e\u003cspan\u003eMedela\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e and \u003c\/span\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/collections\/lactivate\"\u003e\u003cspan\u003eLactivate\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e look after breast care. These are just some of the brands we carry.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWorking Through the Nine Months\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEverything here belongs to a particular stretch of the pregnancy rather than to the whole of it, and it is easier to shop that way. Browse the full \u003c\/span\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/collections\/new-mum\"\u003e\u003cspan\u003efor mum\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e range, or go straight to the part you have reached:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/collections\/pregnancy-pillows\"\u003e\u003cspan\u003ePregnancy Pillows\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/collections\/maternity-wear\"\u003e\u003cspan\u003eMaternity Wear\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/collections\/skincare-for-mum\"\u003e\u003cspan\u003eSkincare\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/collections\/breast-care\"\u003e\u003cspan\u003eBreast Care\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/collections\/hospital\"\u003e\u003cspan\u003ePreparing for Hospital\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/collections\/postpartum-care\"\u003e\u003cspan\u003ePostpartum Care\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/collections\/parenting-books\"\u003e\u003cspan\u003eParenting Books\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6 dir=\"ltr\"\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/h6\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe post Australia-wide, and if you are not sure what you need yet, come and talk it through at \u003c\/span\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/pages\/alexandria\"\u003e\u003cspan\u003eAlexandria\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e or \u003c\/span\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/pages\/miranda\"\u003e\u003cspan\u003eMiranda\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"medela-purelan-37g-tube","title":"Medela Purelan 37g Tube","description":"\u003cp\u003eIf you have dry, cracked or sore nipples, Purelan 100 lanolin cream offers natural soothing care and protection – and is safe for you and your baby when breastfeeding.\u003cbr\u003e\n\u003cbr\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003e\u003cspan\u003eSoothes sensitive or dry nipples, dry baby skin and dry skin. \u003c\/span\u003e\u003c\/li\u003e\n\t\u003cli\u003e\u003cspan\u003e100 % ultra-pure natural lanolin. \u003c\/span\u003e\u003c\/li\u003e\n\t\u003cli\u003e\u003cspan\u003eHelps replenish the natural oils depleted by frequent sucking. \u003c\/span\u003e\u003c\/li\u003e\n\t\u003cli\u003e\u003cspan\u003eNo need to remove before breastfeeding. \u003co\u003e\u003c\/o\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Medela","offers":[{"title":"Default Title","offer_id":48352290996408,"sku":"91420","price":19.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/91420_f2ae4ed5-22f7-4f96-9ccd-3275833d4be7.jpg?v=1724955931"},{"product_id":"clevamama-therapeutic-body-bump-maternity-pillow","title":"ClevaMama Therapeutic Body \u0026 Bump Maternity Pillow","description":"\u003cp\u003eFinding a comfortable position to sleep while pregnant can be a struggle, but the right pillow can help.\u003cbr\u003e\n\u003cbr\u003e\nThe ergonomically designed Therapeutic Body \u0026amp; Bump Maternity Pillow is a full body support pillow for critical areas such as head, neck, back, bump, pelvis neck and knees. Ideal for pregnancy, it follows the natural curve of your body it helps combat fatigue, improve blood circulation, encourage relaxation, and reduce the distress of reflux and discomfort caused by SPD (Symphysis pubis dysfunction).\u003cbr\u003e\n\u003cbr\u003e\nDuring the day or at night, it helps alleviate the symptoms of SPD. By sleeping on your side, legs bent with our pillow simply placed between your knees, it helps keep your spine in a neutral and stable position. This position also is recommended as best for baby, by the 3rd trimester, sleeping this way reduces the risk of complications compared to sleeping on their back.\u003cbr\u003e\n\u003cbr\u003e\nThe pillow can also be used to create a comfortable position when sitting up and while nursing your baby, when your little one arrives.\u003cbr\u003e\n\u003cbr\u003e\nWith a 100% cotton breathable cover and filled with premium spiral hollow fibre it ensures you are fully supported.\u003cbr\u003e\n\u003cbr\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003ePure comfort \u0026amp; support, our pillow is ideal for any stage of pregnancy\u003c\/li\u003e\n\t\u003cli\u003eGives total body support for crucial areas such as head, neck, back, bump \u0026amp; knees\u003c\/li\u003e\n\t\u003cli\u003eErgonomically designed to give you relief from reflux \u0026amp; fatigue\u003c\/li\u003e\n\t\u003cli\u003eWhen sleeping on your side, it helps to reduce the discomfort caused by SPD (see below)\u003c\/li\u003e\n\t\u003cli\u003eSuitable from: 0 Months +\u003c\/li\u003e\n\t\u003cli\u003eSuitable for all body sizes and shapes.\u003c\/li\u003e\n\t\u003cli\u003eSize: 135cm x 65cm x15cm.\u003c\/li\u003e\n\t\u003cli\u003eCover machine washable.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Clevamama","offers":[{"title":"Default Title","offer_id":48351467077816,"sku":"113474","price":161.49,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/products\/113474.jpg?v=1639914361"},{"product_id":"jolly-jumper-pregnancy-pillow","title":"Jolly Jumper Pregnancy Pillow","description":"\u003cp\u003eJolly Jumper Pregnancy Pillow is a must for every expectant mother.  This pillow will gently support your stomach to alleviate back pain so you can get the sleep you and your baby need.\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eDimensions:\u003c\/b\u003e 29.21 x 31.75 x 9.53 cm\u003c\/p\u003e\n","brand":"Jolly Jumper","offers":[{"title":"Default Title","offer_id":48352217792696,"sku":"88511","price":16.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/products\/88511.jpg?v=1639949105"},{"product_id":"lactivate-lactivate-silver-nursing-cups","title":"Lactivate Silver Nursing Cups","description":"\u003cdiv\u003eLactivate Silver Nursing Cups help to soothe and heal sore damaged nipples naturally.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eHandcrafted from 925 sterling silver and 100% nickel free, Lactivate® Silver Nursing Cups are designed to be used between breastfeeding sessions instead of nipple cream to help protect, soothe and heal damaged nipples.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eThe cups use the natural properties of silver which when in contact with your nipple help to create an antimicrobial environment to help damaged nipples repair naturally.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eThe shape of the nursing cup allows air to circulate around the nipple along with your own breastmilk to help heal sore and cracked nipples naturally using your own liquid gold! The cups also protect nipples from pain caused by material brushing against your nipples.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003cp data-accordion-toggle=\"\" data-block-id=\"tabs-2\" data-focus-element=\"\" tabindex=\"0\"\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSilver can tarnish over time due to the natural oxidation process however it is still safe and effective to use.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eRinse in warm water between use or prepare a cleaning paste using a teaspoon of bicarbonate soda and a few drops of water.\u003c\/li\u003e\n\t\u003cli\u003eGently massage the the cleaning paste over the cup and rinse with water.\u003c\/li\u003e\n\t\u003cli\u003eClean every few hours or between feeds.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n","brand":"Lactivate","offers":[{"title":"S\/M","offer_id":48352029278392,"sku":"130211","price":78.99,"currency_code":"AUD","in_stock":false},{"title":"L\/XL","offer_id":48352029212856,"sku":"130212","price":88.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/products\/130210.jpg?v=1679568605"},{"product_id":"being-skincare-being-balm","title":"Being Skincare Being Balm","description":"\u003cdiv\u003eA rich, nourishing body balm for instant smooth skin. Being Balm addresses multiple skin concerns, providing deep moisture and protection to your entire being.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eThis multifunctional balm brings together potent natural ingredients including coconut oil, calendula and lemon myrtle to repair, increase collagen production and soothe redness and irritation. Its heavenly aroma is derived from five of the most effective, skin-beneficial essential oils.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eA daily essential for healthy, moisturised skin.\u003c\/div\u003e\n","brand":"Being Skincare","offers":[{"title":"Default Title","offer_id":48352070303928,"sku":"130911","price":34.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/130911.jpg?v=1689061438"},{"product_id":"being-skincare-belly-oil","title":"Being Skincare Belly Oil","description":"\u003cdiv\u003eA lightweight, nutrient rich golden body oil to support stretching skin before, during and after pregnancy.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eBelly Oil brings together safe and effective botanicals, including Gotu Kola and omega rich plant oils to promote elasticity, increase collagen production and moisturise skin while preventing stretch marks. Gotu Kola has been shown to assist with decreasing stretch marks developed during pregnancy, as well as diminish the appearance of scars. Combined with skin loving rosehip, jojoba and sea buckthorn oils, Belly Oil is a powerhouse of nutrients specifically formulated for mothers-to-be.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eA daily essential for soft, supple skin on growing bellies, boobies, and anywhere else susceptible to stretching during pregnancy. Belly Oil is absorbed quickly, and is lightly fragranced to elevate mood without fostering nausea.\u003c\/div\u003e\n","brand":"Being Skincare","offers":[{"title":"Default Title","offer_id":48352070336696,"sku":"130912","price":39.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/130912.jpg?v=1689040285"},{"product_id":"being-skincare-boobie-balm","title":"Being Skincare Boobie Balm","description":"\u003cp data-start=\"50\" data-end=\"80\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eGentle care. Made for mothers.\u003c\/strong\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"82\" data-end=\"358\"\u003eThe Being Skincare Boobie Balm is a multi-purpose, all-natural treatment balm designed to support mothers throughout pregnancy and postpartum. It helps soothe cracked nipples, nourish dry skin, and care for stretch marks and scars with a blend of gentle botanical ingredients.\u003c\/p\u003e\n\u003cp data-start=\"360\" data-end=\"388\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"360\" data-end=\"388\"\u003e\u003cstrong data-start=\"360\" data-end=\"388\"\u003eKey Features at a Glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"390\" data-end=\"632\"\u003e\n\u003cli data-section-id=\"1hka3gm\" data-start=\"390\" data-end=\"418\"\u003eAll-natural botanical balm\u003c\/li\u003e\n\u003cli data-section-id=\"7eiuqs\" data-start=\"419\" data-end=\"449\"\u003eHelps soothe cracked nipples\u003c\/li\u003e\n\u003cli data-section-id=\"1yhijun\" data-start=\"450\" data-end=\"472\"\u003eMoisturises dry skin\u003c\/li\u003e\n\u003cli data-section-id=\"1yik9wa\" data-start=\"473\" data-end=\"515\"\u003eSupports care of stretch marks and scars\u003c\/li\u003e\n\u003cli data-section-id=\"oov6vr\" data-start=\"516\" data-end=\"552\"\u003eCan be used before and after birth\u003c\/li\u003e\n\u003cli data-section-id=\"pv96nu\" data-start=\"553\" data-end=\"604\"\u003eMulti-purpose for hands, cuticles, lips, and body\u003c\/li\u003e\n\u003cli data-section-id=\"z7lvg3\" data-start=\"605\" data-end=\"632\"\u003eDeeply nourishing formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"634\" data-end=\"657\"\u003e \u003c\/p\u003e\n\u003ch2 data-start=\"634\" data-end=\"657\"\u003e\u003cstrong data-start=\"634\" data-end=\"657\"\u003eWhy Parents Love It\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"659\" data-end=\"693\"\u003e\u003cstrong data-start=\"659\" data-end=\"693\"\u003eSupports Breastfeeding Comfort\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"695\" data-end=\"856\"\u003eApply to nipples in the weeks leading up to birth to help build skin resilience, then use after breastfeeding as needed to help soothe and maintain healthy skin.\u003c\/p\u003e\n\u003cp data-start=\"858\" data-end=\"885\"\u003e\u003cstrong data-start=\"858\" data-end=\"885\"\u003eMulti-Purpose Skin Care\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"887\" data-end=\"1044\"\u003eBeyond breastfeeding, the balm can be massaged into stretch marks and caesarean scars, or used on hands, cuticles, lips, and dry skin for everyday hydration.\u003c\/p\u003e\n\u003cp data-start=\"1046\" data-end=\"1079\"\u003e\u003cstrong data-start=\"1046\" data-end=\"1079\"\u003eNatural Botanical Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1081\" data-end=\"1216\"\u003eMade with gentle botanical ingredients, the balm provides nourishing moisture while helping support the skin's natural healing process.\u003c\/p\u003e\n\u003cp data-start=\"1218\" data-end=\"1238\"\u003e\u003cstrong data-start=\"1218\" data-end=\"1238\"\u003eFor External Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1240\" data-end=\"1559\"\u003eThe balm is designed for topical use on the skin. The manufacturer does \u003cstrong data-start=\"1312\" data-end=\"1319\"\u003enot\u003c\/strong\u003e state that it is safe for babies to ingest or that it does not need to be removed before breastfeeding. If using on nipples before feeding, follow the product instructions or seek advice from your healthcare professional if you are unsure.\u003c\/p\u003e\n\u003cp data-start=\"1561\" data-end=\"1580\"\u003e \u003c\/p\u003e\n\u003ch2 data-start=\"1561\" data-end=\"1580\"\u003e\u003cstrong data-start=\"1561\" data-end=\"1580\"\u003eWhat's Included\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1582\" data-end=\"1610\"\u003e\n\u003cli data-section-id=\"1jkouff\" data-start=\"1582\" data-end=\"1610\"\u003eBeing Skincare Boobie Balm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Being Skincare","offers":[{"title":"Default Title","offer_id":48352070631608,"sku":"130913","price":31.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/130913.jpg?v=1689061438"},{"product_id":"clevamama-clevafoam-maternity-pillow","title":"ClevaMama Clevafoam Maternity Pillow","description":"\u003cdiv\u003eFinding a comfortable position to sleep can be a struggle, but the right pillow can help. 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Ideal for pregnancy, it follows the natural curve of your body helping to combat fatigue, improve blood circulation, encourage relaxation, and reduce the distress of reflux and discomfort caused by SPD (Symphysis pubis dysfunction).\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eNaturally cocoons \u0026amp; supports your body \u0026amp; bump\u003c\/li\u003e\n\t\u003cli\u003eFilled with premium ClevaFoam- Breathable, hypoallergenic with reduced heat retention\u003c\/li\u003e\n\t\u003cli\u003eDesigned to help combat fatigue \u0026amp; reflux\u003c\/li\u003e\n\t\u003cli\u003ePressure relieving foam helps reduce the discomfort caused by SPD\u003c\/li\u003e\n\t\u003cli\u003eComes with a breathable, 100% cotton cover\u003c\/li\u003e\n\t\u003cli\u003eOEKO-TEX CERTIFIED Free of harmful chemicals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eThe ClevaMama ClevaFoam Therapeutic Maternity Pillow comes in a handy carry bag, allowing you to take it anywhere. So you can be comfortable, wherever you are.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 150 x 25 x 25cm\u003c\/div\u003e\n","brand":"Clevamama","offers":[{"title":"Default Title","offer_id":48352109592760,"sku":"131951","price":71.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/131951.jpg?v=1698388660"},{"product_id":"medela-organic-nipple-balm-7g","title":"Medela Organic Nipple Balm 7g","description":"\u003cdiv\u003e\n\u003cdiv\u003eIn the first few days and weeks of frequent breastfeeding, many women experience nipple soreness and dry skin.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eThe Organic Nipple Balm gives you natural relief for sore nipples and dry skin. It is designed to soothe and protect sore and dry nipples associated with breastfeeding,  thanks to the nourishing and soothing Double Action of olive oil and calendula.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eProviding mums with an organic and vegan balm made from olive oil with protective properties and the soothing properties of the calendula flower extract. It is 100% natural and safe for your baby – you do not need to remove it before breastfeeding.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eProvides natural relief to breastfeeding mothers with sore nipples and dry skin, thanks to the nourishing and soothing Double Action of olive oil and calendula.\u003c\/li\u003e\n\t\u003cli\u003eCosmos Organic and Vegan certified, hypoallergenic and dermatologically tested\u003c\/li\u003e\n\t\u003cli\u003eNourishing and easy to use: a lightweight organic nipple cream that absorbs nicely without residue\u003c\/li\u003e\n\t\u003cli\u003eSafe for your baby, no need to remove before breastfeeding. 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We recommend pairing this pouch with one of our TOG-rated Layers, Bodywear or Pyjama's underneath, or Arm Warmers over the top for extra warmth (all sold separately).\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eThe Sleep Suit Bag meets all safety standards in Australia and New Zealand and is reviewed by the Eczema Association of Australasia as a skin-friendly product. All ergoPouch fabrics are dyed with non-toxic water based dyes, and come in trend-driven prints and colours to suit any nursery. 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This distracts your brain and releases endorphins into your body that block the pain! \u003cbr data-mce-fragment=\"1\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\nAt the peak of a contraction grip the comb in your hand on the lao gang acupressure point and along with some calm breathing, you've got this Mum!\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eHow to us the Birth Comb for Pain Relief During Your Labour. The theory is that: \u003cbr aria-hidden=\"true\"\u003e\n\u003cbr aria-hidden=\"true\"\u003e\nThe teeth of the comb stimulate the acupressure points in the hand causing an endorphin release and it may serve as a distraction to the sensations of labour.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eIt is also thought that it may work in the same way as sterile water injections and TENS machines. The 'gate theory\" works on the fact that our brain struggles to deal with two sensations at one time. Discomfort caused on the hand from the comb, travels along the nerve pathways to the brain and this competes with the discomfort of the surge and not only results in blocking the intensity of the discomfort, but also stimulates an endorphin release.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eYou need this for your Labour Bag!!!!\u003c\/div\u003e\n","brand":"Partum Panties","offers":[{"title":"Default Title","offer_id":48745595109560,"sku":"135365","price":17.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/135365.jpg?v=1731482275"},{"product_id":"new-beginnings-silver-nursing-cups","title":"New Beginnings Silver Nursing Cups","description":"\u003cdiv\u003eElevate your breastfeeding experience with the 99.9% Pure Silver Nipple Cups. Crafted from 999 fine silver, these nipple cups are designed to protect and soothe sore, tender and sensitive nipples, leveraging the natural properties of silver to make your feeding experience as delightful as your new bundle of joy. \u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eSilver is renowned for its anti-inflammatory, anti-fungal, and antibacterial properties, making these cups a premium choice for mothers seeking a functional and natural way to restore damaged nipples.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cul\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eNatural Restoration Properties of Silver: \u003c\/strong\u003eThe magic of silver creates a cosy and conducive healing environment, offering a high-quality solution to aid in the treatment of sore or cracked nipples. \u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eSilicone Ring: \u003c\/strong\u003eEach cup features a silicone ring to ensure a snug fit and comfortable use. \u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eEasy to Clean: \u003c\/strong\u003eDesigned for easy cleaning and maintaining hygiene, these cups can be effortlessly washed with warm, soapy water.\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eIncluded Polishing Cloth: \u003c\/strong\u003eComes with a polishing cloth to help maintain the lustrous appearance of the silver and prevent tarnish over time.\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eConvenient Storage Case: \u003c\/strong\u003eYour cups will stay hygienic and protect from damage in their hard storage case, making it perfect for storing when not in use or taking with you on the go.\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eDurable: \u003c\/strong\u003eSilver is resistant to rust and corrosion and can withstand regular use, making them a long-lasting option for breastfeeding support.\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003e100% Nickel-Free: \u003c\/strong\u003eSafe for mothers with nickel allergies or sensitive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003cstrong\u003eSize M:\u003c\/strong\u003e suitable for areolas 45mm or less.\u003cbr\u003e\n\u003cstrong\u003eSize L:\u003c\/strong\u003e suitable for areolas 45mm or more.\u003c\/div\u003e\n\n\u003cdiv\u003eIf you are unsure of which size is your best fit, we recommend choosing the large size.\u003c\/div\u003e\n","brand":"New Beginnings","offers":[{"title":"Medium (45mm)","offer_id":48819961430200,"sku":"135582","price":89.0,"currency_code":"AUD","in_stock":true},{"title":"Large (55mm)","offer_id":48819961397432,"sku":"135583","price":89.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/135581.jpg?v=1734340324"},{"product_id":"ergopouch-jersey-sleeping-bag-1-0-tog-oatmeal-marle","title":"ErgoPouch 1.0 Tog Sleeping Bag Oatmeal Marle","description":"\u003cdiv\u003eThe 1.0 TOG Jersey Sleeping Bag is designed for a little one who prefers a slim fit feel through the body, with plenty of room for the legs.\u003cbr\u003e\u003cbr\u003eIt is highly suggested to use the Jersey Sleeping Bag as the next transition from the Cocoon Swaddle Bag. As a bonus, it’s a budget-friendly option that will grow with the child up to 24 months*.\u003cbr\u003e\u003cbr\u003eThe Jersey Bag is recommended  if your little one is sleeping arms out (not swaddled), age 8-24 months.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eJersey Fabric \u003c\/strong\u003e– a breathable, lightweight and low maintenance fabric where cotton is knitted in a way to allow for stretch in all directions. Similar to your standard t-shirt fabric.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTOG rated\u003c\/strong\u003e – 1.0 TOG is designed for year-round comfort when temperatures in your child’s room are between 21C° - 24C° (68-75F). With a TOG rated sleeping bag, you don’t need any additional blankets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2 Way Zipper\u003c\/strong\u003e – getting your little one in and out of this sleeping bag is so easy. Even more, nappy changes are a breeze.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFriendly for Hips\u003c\/strong\u003e – the Jersey Sleeping Bag has a bell-shaped bottom so that the hips + legs can flop outwards during sleep.  \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStretchy\u003c\/strong\u003e – allows for growth spurts, full chest expansion and a very comfortable bag for your baby to sleep in.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Cotton + Bamboo\u003c\/strong\u003e – this fabric is beautifully soft and skin friendly as it promotes breathability, prevents those sweaty feels and creates longer sleeps (hooray!).\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ErgoPouch","offers":[{"title":"8-24m","offer_id":50939650343096,"sku":"135837","price":26.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/135835.jpg?v=1740981759"},{"product_id":"theraline-muslin-maternity-nursing-pillow-light-grey","title":"Theraline Muslin Maternity \u0026 Nursing Pillow Light Grey","description":"\u003cdiv\u003eTheraline's hero product is the Original Nursing Pillow. Made with soft, long-lasting, and eco-friendly fabrics, and available in a wide range of beautiful colours and designs, this pillow provides years of enjoyment with removable and washable covers.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eThe pillow's adaptable pearl filling adjusts to support the body’s needs during pregnancy and nursing. It also has an opening that allows for easy refilling. The pillow is odorless and completely free from harmful substances.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eExperienced midwives recommend pillows filled with small beads (pearls) for pregnancy and nursing because they are highly flexible and supportive. These pearls adjust precisely to where they’re needed, whether for sleeping during pregnancy or nursing later. They consistently provide the comfort and support that both mother and baby need.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eHighly colour-fast and cuddly fabric qualities\u003c\/li\u003e\n\t\u003cli\u003eFluffy-smooth \u0026amp; extra hard-wearing\u003c\/li\u003e\n\t\u003cli\u003eEasy to cover with long, concealed zip\u003c\/li\u003e\n\t\u003cli\u003eLow-noise original bead filling\u003c\/li\u003e\n\t\u003cli\u003eEasy and convenient to refill thanks to tunnel opening\u003c\/li\u003e\n\t\u003cli\u003eNaturally odourless and free of harmful substances\u003c\/li\u003e\n\t\u003cli\u003eStable support for better sleep during pregnancy\u003c\/li\u003e\n\t\u003cli\u003eVersatile for all breastfeeding positions\u003c\/li\u003e\n\t\u003cli\u003ePrevents tension in the shoulders and neck\u003c\/li\u003e\n\t\u003cli\u003eRecommended by midwives\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Theraline","offers":[{"title":"Default Title","offer_id":51056428122296,"sku":"136140","price":129.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/136140.jpg?v=1744607610"},{"product_id":"theraline-muslin-maternity-nursing-pillow-sage","title":"Theraline Muslin Maternity \u0026 Nursing Pillow Sage","description":"\u003cdiv\u003eTheraline's hero product is the Original Nursing Pillow. Made with soft, long-lasting, and eco-friendly fabrics, and available in a wide range of beautiful colours and designs, this pillow provides years of enjoyment with removable and washable covers.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eThe pillow's adaptable pearl filling adjusts to support the body’s needs during pregnancy and nursing. It also has an opening that allows for easy refilling. The pillow is odorless and completely free from harmful substances.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003eExperienced midwives recommend pillows filled with small beads (pearls) for pregnancy and nursing because they are highly flexible and supportive. These pearls adjust precisely to where they’re needed, whether for sleeping during pregnancy or nursing later. They consistently provide the comfort and support that both mother and baby need.\u003c\/div\u003e\n\n\u003cdiv\u003e \u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eHighly colour-fast and cuddly fabric qualities\u003c\/li\u003e\n\t\u003cli\u003eFluffy-smooth \u0026amp; extra hard-wearing\u003c\/li\u003e\n\t\u003cli\u003eEasy to cover with long, concealed zip\u003c\/li\u003e\n\t\u003cli\u003eLow-noise original bead filling\u003c\/li\u003e\n\t\u003cli\u003eEasy and convenient to refill thanks to tunnel opening\u003c\/li\u003e\n\t\u003cli\u003eNaturally odourless and free of harmful substances\u003c\/li\u003e\n\t\u003cli\u003eStable support for better sleep during pregnancy\u003c\/li\u003e\n\t\u003cli\u003eVersatile for all breastfeeding positions\u003c\/li\u003e\n\t\u003cli\u003ePrevents tension in the shoulders and neck\u003c\/li\u003e\n\t\u003cli\u003eRecommended by midwives\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Theraline","offers":[{"title":"Default Title","offer_id":51056428155064,"sku":"136141","price":129.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/136141.jpg?v=1744607611"},{"product_id":"mammae-ode-form-botanical-mist-100ml","title":"Mammae Ode Form Botanical Mist 100ml","description":"\u003cp\u003eBalance. Calm. Connect\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e(with)\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eLinden Blossom, Frankincense\u003cspan\u003e \u0026amp; Sandalwood.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMulti award-winning, the limited edition 100ml vessel is an exclusive introduction into the Mammae world designed to consciously connect with the heart, mind, and body through our refined artistry of 100% natural botanical alchemy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTranscend routine into ritual, with this balancing and restorative aromatherapy mist, formulated to nurture mum throughout pregnancy, birth, postpartum, breastfeeding and thereafter.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeminine, opulent and fresh, the Ode Form Botanical Mist is designed to be experienced as an immersive veil that inspirits the senses and self.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eReminiscent of ethereal azure waters and a warm golden haze, this soothing antidote is intentionally created to mark the beginning and end of each breastfeeding ritual, connecting her to the embodied essence of motherhood. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGrounded in rich botanical wisdom with an unconventional appeal, this illuminating aromatherapy body mist imbues unexpected inspirations with its natural evocative ingredients, \u003c\/span\u003e\u003cspan\u003ew\u003c\/span\u003e\u003cspan\u003ehilst augmenting a deep intuitive bond between mother and baby. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCome back to \u003ci\u003eself.\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e100% natural and organic ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSafe throughout pregnancy and breastfeeding.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e100ml | 3.38oz\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mammae","offers":[{"title":"Default Title","offer_id":51570397774008,"sku":"137463","price":149.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/mammae-ode-form-botanical-mist-100ml-1.jpg?v=1753917665"},{"product_id":"mammae-ode-form-botanical-mist-30ml","title":"Mammae Ode Form Botanical Mist 30ml","description":"\u003cp\u003eBalance. 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Soften. Support.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003e(with)\u003c\/em\u003e Fennel, Shatavari, Milk thistle \u0026amp; Alfalfa.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA lactation aid essential that supports your breastfeeding, pumping and postpartum journey. 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It can be applied liberally on the face, belly, breast and thighs for complete self-care nourishment throughout motherhood and beyond.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMitigate Mastitis \u0026amp; Relieve Engorgement\u003c\/li\u003e\n\u003cli\u003eAnti-Inflammatory \u0026amp; Milk-Nourishing\u003c\/li\u003e\n\u003cli\u003eRelieve Blocked Milk Ducts\u003c\/li\u003e\n\u003cli\u003eNurturing Belly, Breast, Face \u0026amp; Body \u003c\/li\u003e\n\u003cli\u003eVegan, Natural, \u0026amp; Organic Blend\u003c\/li\u003e\n\u003cli\u003ePractitioner Recommended\u003c\/li\u003e\n\u003cli\u003eExpertly Formulated for Mothers\u003c\/li\u003e\n\u003cli\u003eImproves Skin Elasticity\u003c\/li\u003e\n\u003cli\u003eReduces Stretch Marks \u0026amp; Scarring\u003c\/li\u003e\n\u003cli\u003eSuitable for Sensitive Skin types\u003c\/li\u003e\n\u003cli\u003eMade in Australia\u003c\/li\u003e\n\u003cli\u003e5ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mammae","offers":[{"title":"Default Title","offer_id":51570398036152,"sku":"137460","price":10.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/mammae-bosom-ritual-elixir-breast-massage-oil-5ml-1.jpg?v=1753924189"},{"product_id":"mammae-bosom-ritual-elixir-breast-massage-oil-120ml","title":"Mammae Bosom Ritual Elixir Breast Massage Oil 120ml","description":"\u003cp\u003eSoothe. Soften. Support.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003e(with)\u003c\/em\u003e Fennel, Shatavari, Milk thistle \u0026amp; Alfalfa.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA lactation aid essential that supports your breastfeeding, pumping and postpartum journey. The Bosom Ritual Elixir, combined with gentle lymphatic breast massage provides a first-line defence against common breast inflammatory conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis natural and conservative approach may help to address issues early and effectively, potentially reducing the need for medication intervention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMore than just an everyday oil, this breakthrough formulation is designed to soothe the senses, support healthy milk flow, promote lymphatic drainage, increase blood circulation, alleviate breast tenderness, soften fibrous breast tissue, relieve blocked milk ducts, mitigate mastitis and protect the skin's elasticity without harmful or unnecessary ingredients.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Apple-converted-space\"\u003eThe Bosom Ritual Elixir is prepared with the finest quality lactogenic, nutritive, antimicrobial, anti-inflammatory, carminative and nervine herbs to support healthy lactation and encourage breast health awareness. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEnriched with a natural herbaceous essence, this milk nourishing elixir is formulated without synthetic fragrance or essential oil, offering mama a safe, comforting and compassionate breast-care ritual.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Apple-converted-space\"\u003eGrounded in rich botanical wisdom, this revolutionary breast massage oil is infused with a pure measure of precious herbal extracts artisanally hand-crafted to nurture mama throughout her tender breastfeeding season and thereafter. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eResearch indicates that performing lymphatic breast massage prior to feeding or pumping can significantly enhance the nutrient and fat content in a mother's milk, ensuring a richer and more nutritious feed for your baby.\u003c\/p\u003e\n\u003cp\u003eThis sacred multi-purpose ritual makes a beautiful gift for an expecting or nursing mother. It can be applied liberally on the face, belly, breast and thighs for complete self-care nourishment throughout motherhood and beyond.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMitigate Mastitis \u0026amp; Relieve Engorgement\u003c\/li\u003e\n\u003cli\u003eAnti-Inflammatory \u0026amp; Milk-Nourishing\u003c\/li\u003e\n\u003cli\u003eRelieve Blocked Milk Ducts\u003c\/li\u003e\n\u003cli\u003eNurturing Belly, Breast, Face \u0026amp; Body \u003c\/li\u003e\n\u003cli\u003eVegan, Natural, \u0026amp; Organic Blend\u003c\/li\u003e\n\u003cli\u003ePractitioner Recommended\u003c\/li\u003e\n\u003cli\u003eExpertly Formulated for Mothers\u003c\/li\u003e\n\u003cli\u003eImproves Skin Elasticity\u003c\/li\u003e\n\u003cli\u003eReduces Stretch Marks \u0026amp; Scarring\u003c\/li\u003e\n\u003cli\u003eSuitable for Sensitive Skin types\u003c\/li\u003e\n\u003cli\u003eMade in Australia\u003c\/li\u003e\n\u003cli\u003e120ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mammae","offers":[{"title":"Default Title","offer_id":51570398134456,"sku":"137458","price":89.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/mammae-bosom-ritual-elixir-breast-massage-oil-120ml.jpg?v=1753924168"},{"product_id":"mammae-bosom-ritual-elixir-breast-massage-oil-30ml","title":"Mammae Bosom Ritual Elixir Breast Massage Oil 30ml","description":"\u003cp\u003eSoothe. Soften. Support.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003e(with)\u003c\/em\u003e Fennel, Shatavari, Milk thistle \u0026amp; Alfalfa.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA lactation aid essential that supports your breastfeeding, pumping and postpartum journey. 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Usable from the beginning of pregnancy, it enhances sleep by offering a comfortable position in all situations, thanks to its large size of 170 cm, relieving pressure on the belly, legs, and back. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDuring breastfeeding, it ensures optimal comfort, being soft, fluffy, and secure, ideal for bottle feeding or nursing. It helps reduce tension in the neck and shoulders during breastfeeding, creating a moment of tenderness and relaxation. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade with OEKOTEX Class 1 certified textiles, it guarantees the absence of harmful substances for the skin, ensuring maximum safety. The cushion features a practical zip for easy removal of the cover, and it is filled with ultra-light, non-toxic, and odorless microbeads certified as toxproof. Easy to maintain, both the cover and the cushion can be machine washed at 30 degrees for impeccable hygiene. It is refillable (microbead refill sold separately).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMULTI-FUNCTION PILLOW: An ergonomic maternity pillow, which can be used from pregnancy and then as a nursing pillow\u003c\/li\u003e\n\u003cli\u003ePREGNANCY PILLOW: Improves sleep by providing a comfortable position in all positions thanks to its large size (170cm). Relaxes the stomach, legs and back\u003c\/li\u003e\n\u003cli\u003eFOR BREASTFEEDING BABY: Optimal comfort, soft, soft and secure, ideal for bottle feeding or breastfeeding comfortably. Reduces tension in the neck and shoulders during breastfeeding\u003c\/li\u003e\n\u003cli\u003eOEKOTEX CLASS 1 CERTIFIED TEXTILES: guaranteeing the absence of substances harmful to the skin.\u003c\/li\u003e\n\u003cli\u003eEASY TO CARE FOR: Removable, cover and cushion are machine washable at 30 degrees \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beaba","offers":[{"title":"Default Title","offer_id":51666783043768,"sku":"137540","price":149.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/beaba-big-flopsy-maternity-nursing-pillow-heather-grey-1.jpg?v=1755447955"},{"product_id":"tummy-shield-tummy-shield","title":"Tummy Shield Tummy Shield","description":"\u003cp\u003e\u003cspan\u003eEnjoy safer, more comfortable travel in every trimester with the only crash-tested pregnancy seatbelt positioner. 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We recommend no sleeves for those who's body temperature runs naturally warmer, or for room temperatures around 23-24°C \/ 73-75°F.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eThe Jersey Sleeping Bag meets all safety standards in Australia and New Zealand and is reviewed by the Eczema Association of Australasia as a skin-friendly product. All ergoPouch fabrics are dyed with non-toxic water based dyes, and come in trend-driven prints and colours to suit any nursery. All prints are designed in-house.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eGOTS certified organic cotton\u003c\/li\u003e\n\u003cli\u003eBamboo Viscose\u003c\/li\u003e\n\u003cli\u003eBreathable Natural Fibres\u003c\/li\u003e\n\u003cli\u003eSlim-fit and stretchy\u003c\/li\u003e\n\u003cli\u003eBell-shaped bottom\u003c\/li\u003e\n\u003cli\u003eArms-out sleeping\u003c\/li\u003e\n\u003cli\u003eTOG-rated for warmth\u003c\/li\u003e\n\u003cli\u003eZip enclosure\u003c\/li\u003e\n\u003cli\u003eTwo-way zip\u003c\/li\u003e\n\u003cli\u003eCertified non-toxic\u003c\/li\u003e\n\u003cli\u003eSkin-friendly\u003c\/li\u003e\n\u003cli\u003eNo blankets needed\u003c\/li\u003e\n\u003cli\u003eMachine washable\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ErgoPouch","offers":[{"title":"2-4y","offer_id":51689712189624,"sku":"137819","price":50.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/ergopouch-1-0-tog-sleeping-bag-with-sleeves-dragonflies-1.jpg?v=1756051565"},{"product_id":"ergopouch-1-0-tog-cocoon-oatmeal-marle","title":"ErgoPouch 1.0 Tog Cocoon Oatmeal Marle","description":"\u003cp\u003e\u003cspan\u003eA secure, multi-functional swaddle and sleeping bag in one, designed to be worn for sleep from birth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe 1.0 TOG Cocoon Swaddle Bag is a zip-up, TOG-rated swaddle designed to make safe sleep simple for new parents from birth. The multi-functional Cocoon has you covered no matter your newborn's preference for sleep; arms-in, arms-out, or hands up*\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Hands-up mode possible when using in conjunction with a \u003ca href=\"https:\/\/www.babyvillage.com.au\/products\/ergopouch-butterfly-cardi\" title=\"ErgoPouch Butterfly Cardi\"\u003eButterfly Cardi\u003c\/a\u003e, sold separately.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e2-in-1 Swaddle to Sleeping Bag\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eMade from Global Organic Textile Standard (GOTS) certified organic cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003e55% Organic Cotton \/ 40% Bamboo Viscose \/ 5% Elastane\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eTwo Way Zip\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eSuper Stretchy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eTOG-rated for warmth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eSuitable from birth\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ErgoPouch","offers":[{"title":"NB","offer_id":51689712844984,"sku":"137799","price":46.99,"currency_code":"AUD","in_stock":true},{"title":"0-3m","offer_id":51689712877752,"sku":"137800","price":46.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/ergopouch-0-2-tog-cocoon-oatmeal-marle-1.jpg?v=1756039949"},{"product_id":"ergopouch-1-0-tog-premium-sleeping-bag-savannah","title":"ErgoPouch 1.0 Tog Premium Sleeping Bag Savannah","description":"\u003cp\u003e\u003cspan\u003eA premium, silky-smooth, wider-fit sleeping bag for infants aged 8 months+ who are sleeping arms out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Premium Sleeping Bag (formerly known as the Sheeting Sleeping Bag) is the most premium sleeping bag for your little one. Made from luxurious 400-thread-count woven organic cotton, ergonomically designed with a wide fit, and stretch-inserts for movement and comfort during sleep. This bag is made to last year after year, child after child without compromising on comfort and fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe sleeping bag is for infants who are rolling and sitting, and toddlers and preschoolers who still prefer to wear a bag for sleep over a suit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMade from GOTS certified organic cotton that is non-toxic and gentle on irritable skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eFeatures a wide-fit, and unique stretch jersey cotton inserts on the sides and shoulders\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e400-thread-count organic cotton is a woven material, and feels silky smooth on the skin \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTwo-way zip\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTOG-rated for temperature regulation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBell-shaped design is hip-friendly for growing hip joints\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eReviewed by the Eczema Association of Australasia (EAA) as a skin-friendly product\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ErgoPouch","offers":[{"title":"2-4Y","offer_id":51689713533112,"sku":"137741","price":51.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/ergopouch-1-0-tog-premium-sleeping-bag-savannah-1.jpg?v=1757166979"},{"product_id":"ergopouch-0-2-tog-cocoon-oatmeal-marle","title":"ErgoPouch 0.2 Tog Cocoon Oatmeal Marle","description":"\u003cp\u003e\u003cspan\u003eA secure, multi-functional swaddle and sleeping bag in one, designed to be worn for sleep from birth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe 0.2 TOG Cocoon Swaddle Bag is a zip-up, TOG-rated swaddle designed to make safe sleep simple for new parents from birth. The multi-functional Cocoon has you covered no matter your newborn's preference for sleep; arms-in, arms-out, or hands up*\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Hands-up mode possible when using in conjunction with a Butterfly Cardi, sold separately.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.babyvillage.com.au\/products\/ergopouch-butterfly-cardi\" title=\"Butterfly Cardi\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003e\u003cem style=\"color: rgb(255, 42, 0);\"\u003eShop Butterfly Cardi here!\u003c\/em\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e2-in-1 Swaddle to Sleeping Bag\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eTwo Way Zip\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eSuper Stretchy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eTOG-rated for warmth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eSuitable from birth\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ErgoPouch","offers":[{"title":"NB","offer_id":51689713565880,"sku":"137759","price":36.99,"currency_code":"AUD","in_stock":true},{"title":"0-3m","offer_id":51689713598648,"sku":"137760","price":36.99,"currency_code":"AUD","in_stock":true},{"title":"3-6m","offer_id":51689713631416,"sku":"137761","price":36.99,"currency_code":"AUD","in_stock":true},{"title":"6-12m","offer_id":51689713664184,"sku":"137762","price":36.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/ergopouch-0-2-tog-cocoon-oatmeal-marle-1.jpg?v=1756039949"},{"product_id":"ergopouch-0-2-tog-long-sleeve-layers-oatmeal-marle","title":"ErgoPouch 0.2 Tog Long Sleeve Layers Oatmeal Marle","description":"\u003cp\u003e\u003cspan\u003eMix and match the TOG-rated Layers, designed to be worn as a pyjama underneath any of Ergopouch swaddles or pouches for sleep, or on their own as daywear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLayers are the sleep essential designed to be worn under your baby's swaddle or sleeping bag, as part of the TOG-rated What to Wear sleep system. Made from a deliciously soft, stretchy organic jersey cotton, Layers can be worn as either the base layer (closest layer to baby's skin), a mid layer with a singlet or bodysuit underneath, or as daywear too!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe TOG-rated Layers range are designed to be worn underneath your baby's swaddle or pouch for extra warmth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade from GOTS Organic Cotton for the ultimate in softness, breathability and comfort. \u003c\/li\u003e\n\u003cli\u003eComposition: 95% Organic Cotton \/ 5% Elastane\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003eSlim-fit design\u003c\/li\u003e\n\u003cli\u003e3-way zip system\u003c\/li\u003e\n\u003cli\u003eFold over hand and foot cuffs\u003c\/li\u003e\n\u003cli\u003eThe only TOG-rated onesie you'll find on the market\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ErgoPouch","offers":[{"title":"0-3m","offer_id":51689714057400,"sku":"137772","price":15.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/ergopouch-0-2-tog-long-sleeve-layers-oatmeal-marle-1.jpg?v=1756045256"},{"product_id":"ergopouch-1-0-tog-cocoon-daisies","title":"ErgoPouch 1.0 Tog Cocoon Daisies","description":"\u003cp\u003e\u003cspan\u003eA secure, multi-functional swaddle and sleeping bag in one, designed to be worn for sleep from birth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe 1.0 TOG Cocoon Swaddle Bag is a zip-up, TOG-rated swaddle designed to make safe sleep simple for new parents from birth. The multi-functional Cocoon has you covered no matter your newborn's preference for sleep; arms-in, arms-out, or hands up*\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Hands-up mode possible when using in conjunction with a \u003ca href=\"https:\/\/www.babyvillage.com.au\/products\/ergopouch-butterfly-cardi\" title=\"ErgoPouch Butterfly Cardi\"\u003eButterfly Cardi\u003c\/a\u003e, sold separately.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e2-in-1 Swaddle to Sleeping Bag\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eMade from Global Organic Textile Standard (GOTS) certified organic cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003e55% Organic Cotton \/ 40% Bamboo Viscose \/ 5% Elastane\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eTwo Way Zip\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eSuper Stretchy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eTOG-rated for warmth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eSuitable from birth\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ErgoPouch","offers":[{"title":"6-12m","offer_id":51689713893560,"sku":"137794","price":46.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/ergopouch-0-2-tog-cocoon-daisies-1.jpg?v=1756042428"},{"product_id":"ergopouch-1-0-tog-cocoon-savannah","title":"ErgoPouch 1.0 Tog Cocoon Savannah","description":"\u003cp\u003e\u003cspan\u003eA secure, multi-functional swaddle and sleeping bag in one, designed to be worn for sleep from birth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe 1.0 TOG Cocoon Swaddle Bag is a zip-up, TOG-rated swaddle designed to make safe sleep simple for new parents from birth. The multi-functional Cocoon has you covered no matter your newborn's preference for sleep; arms-in, arms-out, or hands up*\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Hands-up mode possible when using in conjunction with a \u003ca href=\"https:\/\/www.babyvillage.com.au\/products\/ergopouch-butterfly-cardi\" title=\"ErgoPouch Butterfly Cardi\"\u003eButterfly Cardi\u003c\/a\u003e, sold separately.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e2-in-1 Swaddle to Sleeping Bag\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eMade from Global Organic Textile Standard (GOTS) certified organic cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003e55% Organic Cotton \/ 40% Bamboo Viscose \/ 5% Elastane\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eTwo Way Zip\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eSuper Stretchy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eTOG-rated for warmth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eSuitable from birth\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ErgoPouch","offers":[{"title":"6-12m","offer_id":51689714254008,"sku":"137734","price":46.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/ergopouch-1-tog-savannah-1.jpg?v=1756088587"},{"product_id":"ergopouch-0-2-tog-cocoon-dragonflies","title":"ErgoPouch 0.2 Tog Cocoon Dragonflies","description":"\u003cp\u003e\u003cspan\u003eA secure, multi-functional swaddle and sleeping bag in one, designed to be worn for sleep from birth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe 0.2 TOG Cocoon Swaddle Bag is a zip-up, TOG-rated swaddle designed to make safe sleep simple for new parents from birth. The multi-functional Cocoon has you covered no matter your newborn's preference for sleep; arms-in, arms-out, or hands up*\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Hands-up mode possible when using in conjunction with a Butterfly Cardi, sold separately.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e2-in-1 Swaddle to Sleeping Bag\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eTwo Way Zip\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eSuper Stretchy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eTOG-rated for warmth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"text__heading mb-5 lg:mb-8 !text-xl\/9 lg:!text-[32px]\/9\"\u003e\u003cspan\u003eSuitable from birth\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ErgoPouch","offers":[{"title":"3-6m","offer_id":51689714745528,"sku":"137757","price":36.99,"currency_code":"AUD","in_stock":true},{"title":"6-12m","offer_id":51689714778296,"sku":"137758","price":36.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/ergopouch-0-2-tog-cocoon-dragonflies-1.jpg?v=1756039940"},{"product_id":"baby-studio-ultimate-body-pillow-gingham-beige","title":"Baby Studio Ultimate Body Pillow Gingham Beige","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003eSupport through pregnancy. Comfort beyond birth.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Baby Studio Ultimate Body Pillow Gingham Beige is a versatile 3-in-1 maternity pillow designed to provide comfort during pregnancy and ongoing support after your baby arrives. Designed by a chiropractor, it helps support your body while sleeping, feeding and relaxing with your growing baby.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e \u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eKey Features at a Glance\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003e3-in-1 multifunctional design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned by a chiropractor\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides full-body support during pregnancy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports breastfeeding after birth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCan be used as a supportive baby seat when your child is older\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft, supportive design for everyday comfort\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e \u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWhy Parents Love It\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eComfort Throughout Pregnancy\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned to support your hips, back, shoulders and joints, the pillow helps you find a more comfortable sleeping position as your pregnancy progresses.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHelpful for Feeding\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAfter your baby arrives, the pillow wraps comfortably around your body to provide extra support while breastfeeding, helping encourage a more relaxed feeding position.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eContinues to Be Useful\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAs your baby grows, the pillow can be used as a supportive seat for older babies while they're developing sitting skills and you need your hands free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDesigned for Everyday Support\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCreated by a chiropractor, the pillow is designed to provide full-body support through multiple stages of parenthood, making it a practical addition from pregnancy through the early years.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e \u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWhat's Included\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eBaby Studio Ultimate Body Pillow Gingham Beige\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Baby Studio","offers":[{"title":"Default Title","offer_id":51766159278264,"sku":"138148","price":109.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/baby-studio-ultimate-body-pillow-gingham-beige-1.jpg?v=1757335481"},{"product_id":"pigeon-natural-botanical-maternity-stretch-marks-cream","title":"Pigeon Natural Botanical Maternity Stretch Marks Cream","description":"\u003cp data-start=\"360\" data-end=\"731\"\u003eThe Natural Botanical Maternity Stretch Marks Cream is expertly developed to help prevent and reduce the appearance of stretch marks by delivering intense, long-lasting hydration. Its unique cream-to-oil formula nourishes deeply, locks in moisture for up to 8 hours, and prepares your skin for the natural changes that occur during pregnancy and beyond.\u003c\/p\u003e\n\u003cp data-start=\"733\" data-end=\"1095\"\u003ePowered by Dermal Precision Technology, the formula uses dual-shield capsules (double-structured lipid vesicles) to transport active ingredients through the outer skin layers and release them into the deeper layers where they are needed most. This ensures maximum absorption, minimal irritation, and visible improvements in skin texture and elasticity.\u003c\/p\u003e\n\u003cp data-start=\"1097\" data-end=\"1115\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1118\" data-end=\"1202\"\u003e\n\u003cstrong data-start=\"1118\" data-end=\"1161\"\u003eMade with naturally derived ingredients\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– safe for mums-to-be and new mothers.\u003c\/li\u003e\n\u003cli data-start=\"1205\" data-end=\"1270\"\u003e\n\u003cstrong data-start=\"1205\" data-end=\"1229\"\u003eCream-to-oil texture\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– lightweight yet intensely hydrating.\u003c\/li\u003e\n\u003cli data-start=\"1273\" data-end=\"1339\"\u003e\n\u003cstrong data-start=\"1273\" data-end=\"1307\"\u003e8 hours of deep moisturisation\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– locks in hydration all day.\u003c\/li\u003e\n\u003cli data-start=\"1342\" data-end=\"1439\"\u003e\n\u003cstrong data-start=\"1342\" data-end=\"1374\"\u003eHelps minimise stretch marks\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– peptides, amino acids, and shea butter reinforce elasticity.\u003c\/li\u003e\n\u003cli data-start=\"1442\" data-end=\"1513\"\u003e\n\u003cstrong data-start=\"1442\" data-end=\"1469\"\u003eDermatologically tested\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– gentle and suitable for sensitive skin.\u003c\/li\u003e\n\u003cli data-start=\"1516\" data-end=\"1600\"\u003e\n\u003cstrong data-start=\"1516\" data-end=\"1545\"\u003eClinically proven results\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– in a 28-day study under dermatologist supervision:\u003c\/li\u003e\n\u003cli data-start=\"1605\" data-end=\"1653\"\u003e96% agreed their skin felt softer and smoother\u003c\/li\u003e\n\u003cli data-start=\"1658\" data-end=\"1698\"\u003e91% agreed their skin was more elastic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1700\" data-end=\"1716\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1717\" data-end=\"1886\"\u003eApply the\u003cspan\u003e \u003c\/span\u003eStretch Marks Cream twice daily—once in the morning and once at night—focusing on areas prone to stretching such as the belly, hips, thighs, and breasts.\u003c\/p\u003e\n\u003cp data-start=\"1888\" data-end=\"2139\"\u003eFor enhanced results, apply the\u003cspan\u003e \u003c\/span\u003eNatural Botanical Maternity Stretch Marks Serum\u003cstrong data-start=\"1920\" data-end=\"2066\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003efirst, then layer with the cream to maximise hydration and elasticity.\u003c\/p\u003e","brand":"Pigeon","offers":[{"title":"Default Title","offer_id":52186937524408,"sku":"138399","price":20.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/pigeon-natural-botanical-maternity-stretch-marks-cream-1_3ab7754a-c434-4dcf-8b14-c857e1cec77b.jpg?v=1760854495"},{"product_id":"pigeon-natural-botanical-maternity-firming-cream","title":"Pigeon Natural Botanical Maternity Firming Cream","description":"\u003cp\u003e\u003cspan\u003eNatural Botanical Maternity Firming Cream is enriched with Triple Peptides and Carnitine to promote firmer, smoother skin. This advanced cream offers targeted care, ideal for postpartum use and addressing concerns about loose skin. It leaves your skin soft, toned, and reduces the appearance of cellulite.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSupported by Dermal Precision Technology, it uses dual-shield capsules (unique double-structured lipid vesicles) to deliver active ingredients through the skin’s outer layers and release them to the deeper layers where needed. This ensures maximum absorption and minimal irritation for long-lasting results and optimal skin health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade with naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003eTriple Peptides: Supports collagen production to firm and tighten the skin.\u003c\/li\u003e\n\u003cli\u003eCarnitine: Breaks down fat cells to visibly reduce cellulite.\u003c\/li\u003e\n\u003cli\u003eEnriched with shea butter and glycerin for deep, long-lasting moisture.\u003c\/li\u003e\n\u003cli\u003eDermatologically tested, safe for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClinically proven results:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e95% noticed \u003c\/strong\u003efirmer skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% observed \u003c\/strong\u003esmoother and more elastic skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-size: 0.875rem;\"\u003e100% would recommend \u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ethis product to friends\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Self-assessment of 22 women after 28 days, under dermatologist supervision\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDuring Postpartum\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the Natural Botanical Maternity Firming Cream at least\u003cstrong\u003e \u003c\/strong\u003etwice a day—once in the morning and once at night. Massage onto areas of concern prone to loose skin and cellulite, focusing on the specific areas of concern.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eFor the best results — apply the Natural Botanical Maternity Stretch Marks Serum (focusing on areas of concern), and follow up with the Natural Botanical Maternity Firming Cream.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePrecaution:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor external use only. Avoid direct contact with eyes. It is advisable to perform a patch test on a small area of your inner thigh before first use. If any irritation occurs, stop use immediately and consult a doctor if necessary. Keep out of reach of children.\u003c\/p\u003e","brand":"Pigeon","offers":[{"title":"Default Title","offer_id":52186937557176,"sku":"138398","price":20.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/pigeon-natural-botanical-maternity-firming-cream-1.jpg?v=1760854674"},{"product_id":"pigeon-natural-botanical-maternity-collagen-hydro","title":"Pigeon Natural Botanical Maternity Collagen Hydro","description":"\u003cp data-start=\"234\" data-end=\"525\"\u003eSoothe itchy belly, tightness, and dry skin during pregnancy with the Natural Botanical Maternity Collagen Hydro Mist. This ultra-light, micro-fine spray delivers instant hydration and comfort anytime, anywhere—perfect for on-the-go relief when stretching skin feels irritated.\u003c\/p\u003e\n\u003cp data-start=\"527\" data-end=\"717\"\u003ePowered by Dermal Precision Technology, dual-shield capsules transport active ingredients deep into the skin for maximum absorption, long-lasting hydration, and minimal irritation.\u003c\/p\u003e\n\u003cp data-start=\"719\" data-end=\"737\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"740\" data-end=\"809\"\u003e\n\u003cstrong data-start=\"740\" data-end=\"773\"\u003eNaturally derived ingredients\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– safe and gentle for mums-to-be.\u003c\/li\u003e\n\u003cli data-start=\"812\" data-end=\"905\"\u003e\n\u003cstrong data-start=\"812\" data-end=\"849\"\u003eDeep hydration \u0026amp; moisture balance\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Collagen, Peptides, and Cica replenish and protect.\u003c\/li\u003e\n\u003cli data-start=\"908\" data-end=\"1010\"\u003e\n\u003cstrong data-start=\"908\" data-end=\"958\"\u003eImproves elasticity \u0026amp; strengthens skin barrier\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Panthenol and Peptides support stretching skin.\u003c\/li\u003e\n\u003cli data-start=\"1013\" data-end=\"1112\"\u003e\n\u003cstrong data-start=\"1013\" data-end=\"1046\"\u003eSoothes sensitive, itchy skin\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Beta-Glucan and Madecassoside calm irritation and discomfort.\u003c\/li\u003e\n\u003cli data-start=\"1115\" data-end=\"1183\"\u003e\n\u003cstrong data-start=\"1115\" data-end=\"1146\"\u003eWeightless, non-sticky mist\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– absorbs quickly without residue.\u003c\/li\u003e\n\u003cli data-start=\"1186\" data-end=\"1266\"\u003e\n\u003cstrong data-start=\"1186\" data-end=\"1213\"\u003eConvenient spray format\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– for quick, refreshing relief throughout the day.\u003c\/li\u003e\n\u003cli data-start=\"1269\" data-end=\"1335\"\u003e\n\u003cstrong data-start=\"1269\" data-end=\"1296\"\u003eDermatologically tested\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– safe for sensitive pregnancy skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1337\" data-end=\"1353\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1354\" data-end=\"1626\"\u003eHold the bottle at arm’s length and spray over areas needing hydration—especially the pregnant belly, thighs, or breasts where skin feels dry or itchy. Safe for facial use (close eyes during application). Reapply as often as needed for instant comfort and hydration.\u003c\/p\u003e","brand":"Pigeon","offers":[{"title":"Default Title","offer_id":52186937622712,"sku":"138397","price":17.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/pigeon-natural-botanical-maternity-collagen-hydro-1.jpg?v=1760855207"},{"product_id":"pigeon-natural-botanical-maternity-stretch-marks-serum-40","title":"Pigeon Natural Botanical Maternity Stretch Marks Serum 40ml","description":"\u003cp data-start=\"399\" data-end=\"872\"\u003eThe Natural Botanical Maternity Stretch Marks Serum is expertly formulated to help lighten stretch mark scars, improve skin tone, and support smoother skin during and after pregnancy. Its lightweight, fast-absorbing formula is enriched with BrightenPlu5+, a clinically tested blend of five powerful ingredients that target the key processes behind dark spots and scarring, including melanin production, transference, oxidation, inflammation, and cell renewal.\u003c\/p\u003e\n\u003cp data-start=\"874\" data-end=\"1119\"\u003eBacked by Dermal Precision Technology, the serum uses dual-shield lipid capsules to deliver active ingredients deep into the skin. This ensures maximum absorption, long-lasting hydration, and minimal irritation, even on sensitive skin.\u003c\/p\u003e\n\u003cp data-start=\"1121\" data-end=\"1139\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1142\" data-end=\"1309\"\u003e\n\u003cstrong data-start=\"1142\" data-end=\"1167\"\u003eBrightenPlu5+ Complex\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– combines Azeloglicine, Ascorbic Acid (Vitamin C), Bisabolol, Phytic Acid, and Niacinamide to brighten, even skin tone, soothe, and renew.\u003c\/li\u003e\n\u003cli data-start=\"1312\" data-end=\"1419\"\u003e\n\u003cstrong data-start=\"1312\" data-end=\"1337\"\u003eReduces stretch marks\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– clinically shown to fade the colour and improve the texture of stretch marks.\u003c\/li\u003e\n\u003cli data-start=\"1422\" data-end=\"1519\"\u003e\n\u003cstrong data-start=\"1422\" data-end=\"1457\"\u003eImproves elasticity \u0026amp; hydration\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– helps skin remain supple during pregnancy and postpartum.\u003c\/li\u003e\n\u003cli data-start=\"1522\" data-end=\"1611\"\u003e\n\u003cstrong data-start=\"1522\" data-end=\"1548\"\u003eSoothes sensitive skin\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Beta-Glucan and Madecassoside calm itching and irritation.\u003c\/li\u003e\n\u003cli data-start=\"1614\" data-end=\"1690\"\u003e\n\u003cstrong data-start=\"1614\" data-end=\"1641\"\u003eDermatologically tested\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– safe for sensitive and pregnancy-prone skin.\u003c\/li\u003e\n\u003cli data-start=\"1693\" data-end=\"1763\"\u003e\n\u003cstrong data-start=\"1693\" data-end=\"1726\"\u003eNaturally derived ingredients\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– gentle and effective daily care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1765\" data-end=\"1796\"\u003e\u003cstrong\u003eClinically Proven Results\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1799\" data-end=\"1840\"\u003e\n\u003cstrong data-start=\"1799\" data-end=\"1816\"\u003e55% reduction\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein stretch mark width\u003c\/li\u003e\n\u003cli data-start=\"1843\" data-end=\"1872\"\u003e\n\u003cstrong data-start=\"1843\" data-end=\"1859\"\u003e8% reduction\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein redness\u003c\/li\u003e\n\u003cli data-start=\"1875\" data-end=\"1919\"\u003e\n\u003cstrong data-start=\"1875\" data-end=\"1893\"\u003e9% improvement\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein skin tone brightness\u003c\/li\u003e\n\u003cli data-start=\"1922\" data-end=\"1979\"\u003e\n\u003cstrong data-start=\"1922\" data-end=\"1938\"\u003e96% of women\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ereported fading of stretch mark colour\u003c\/li\u003e\n\u003cli data-start=\"1982\" data-end=\"2128\"\u003e\n\u003cstrong data-start=\"1982\" data-end=\"1998\"\u003e95% of women\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003enoticed smoother texture\u003cbr data-start=\"2023\" data-end=\"2026\"\u003e\u003cem data-start=\"2026\" data-end=\"2126\"\u003e(Expert evaluation and self-assessment of 21 women after 28 days, under dermatologist supervision) \u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2130\" data-end=\"2146\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2147\" data-end=\"2516\"\u003eApply the serum twice daily—morning and night—on stretch-prone or affected areas such as the belly, hips, thighs, and breasts. For best results, layer the serum under the Natural Botanical Maternity Stretch Marks Cream to lock in hydration and enhance elasticity.\u003c\/p\u003e","brand":"Pigeon","offers":[{"title":"Default Title","offer_id":52186937688248,"sku":"138400","price":20.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/pigeon-natural-botanical-maternity-stretch-marks-serum-40-1.jpg?v=1760852677"},{"product_id":"beaba-big-flopsy-maternity-nursing-pillow-sage-green","title":"Beaba Big Flopsy Maternity \u0026 Nursing Pillow Sage Green","description":"\u003cp\u003e\u003cspan\u003eThe multifunctional cushion is designed to provide ergonomic support, making it perfect for accompanying expectant mothers throughout their pregnancy and beyond. Usable from the beginning of pregnancy, it enhances sleep by offering a comfortable position in all situations, thanks to its large size of 170 cm, relieving pressure on the belly, legs, and back. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDuring breastfeeding, it ensures optimal comfort, being soft, fluffy, and secure, ideal for bottle feeding or nursing. It helps reduce tension in the neck and shoulders during breastfeeding, creating a moment of tenderness and relaxation. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade with OEKOTEX Class 1 certified textiles, it guarantees the absence of harmful substances for the skin, ensuring maximum safety. The cushion features a practical zip for easy removal of the cover, and it is filled with ultra-light, non-toxic, and odorless microbeads certified as toxproof. Easy to maintain, both the cover and the cushion can be machine washed at 30 degrees for impeccable hygiene. It is refillable (microbead refill sold separately).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMULTI-FUNCTION PILLOW: An ergonomic maternity pillow, which can be used from pregnancy and then as a nursing pillow\u003c\/li\u003e\n\u003cli\u003ePREGNANCY PILLOW: Improves sleep by providing a comfortable position in all positions thanks to its large size (170cm). Relaxes the stomach, legs and back\u003c\/li\u003e\n\u003cli\u003eFOR BREASTFEEDING BABY: Optimal comfort, soft, soft and secure, ideal for bottle feeding or breastfeeding comfortably. Reduces tension in the neck and shoulders during breastfeeding\u003c\/li\u003e\n\u003cli\u003eOEKOTEX CLASS 1 CERTIFIED TEXTILES: guaranteeing the absence of substances harmful to the skin.\u003c\/li\u003e\n\u003cli\u003eEASY TO CARE FOR: Removable, cover and cushion are machine washable at 30 degrees \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beaba","offers":[{"title":"Default Title","offer_id":52210026414264,"sku":"138435","price":149.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/beaba-big-flopsy-maternity-nursing-pillow-sage-green-1.jpg?v=1761574283"},{"product_id":"being-skincare-postpartum-hair-oil","title":"Being Skincare Postpartum Hair Oil","description":"\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003eThe premium postpartum hair oil blend is thoughtfully crafted to nurture and revitalise hair during this special phase of a mother’s journey.\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003eEnriched with a harmonious combination of nature's finest oils, including Coconut, Sweet Almond, Abyssinian, Sacha Inchi, Jojoba, Castor, and Grapeseed oils, our formula deeply moisturises hair from root to tip, providing essential hydration and promoting hair health post-pregnancy.\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eInfused with the delicate aromas and therapeutic properties of Neroli, Roman Chamomile, Lavender, Geranium, and Ginger essential oils, this luxurious blend nourishes the scalp and provides soothing relief for the senses during the postpartum period. Enriched with Vitamin E oil for enhanced antioxidant protection, our postpartum hair oil is the ultimate indulgence for silky-smooth, radiant hair, supporting you as you embrace the journey of motherhood.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003ePamper yourself with our indulgent Postpartum Hair Oil and discover the transformative power of botanicals tailored for postpartum care.\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eHow To:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eMassage into scalp using fingertips. Work down to the tips of hair to ensure thorough coverage. Leave in for at least 30 minutes or overnight for maximum benefits, then wash as usual. Use once or twice a week to nourish and strengthen your hair supporting new growth throughout your postpartum journey.\u003c\/span\u003e\u003c\/p\u003e","brand":"Being Skincare","offers":[{"title":"Default Title","offer_id":52330697588920,"sku":"138541","price":48.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/being-skincare-postpartum-hair-oil-1.jpg?v=1764560723"},{"product_id":"being-skincare-mother-baby-set","title":"Being Skincare Mother \u0026 Baby Set","description":"\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003eA natural and nourishing balm duo that safely cares for skin. The Mother + Baby Set includes award-winning* Bootie Balm, a multifunctional nappy rash balm to gently soothe and protect baby’s skin and Boobie Balm, a soothing and repairing treatment balm for mothers.\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003eA thoughtful gift for the expectant or new mother, it comes in a reusable 100% cotton drawstring bag with the option to include a personal message to a friend or loved one.\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eWhat's In The Box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eBoobie Balm - 50g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003eAn all natural treatment balm that ensures a comfortable post-partum journey for Mothers. This multifunctional balm brings together gentle and effective botanical ingredients to prevent and soothe cracked nipples, treat scars and stretch marks and moisturise dry skin. Apply to nipples in the weeks leading up to birth to build resilience, then after breastfeeding as needed to maintain healthy skin. Massage into hands, cuticles, lips and whole body to nourish and deeply moisturise. Gently massage into caesarean scars and stretch marks to facilitate the healing process and prevent scar tissue build up. This gentle yet deeply nourishing balm provides comfort when you need it most.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"activedrop\"\u003e\u003cstrong\u003eBootie Balm - 50g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003eSoften and soothe your little one’s skin as they adjust to new life with our all natural Bootie Balm. A true multitasker, Bootie Balm is an award-winning* nappy rash balm that is designed to be safe to use all over. Apply Bootie Balm to prevent and calm nappy rash, fight bacteria, treat cradle cap and moisturise dry skin.This multifunctional balm brings together safe and effective natural ingredients to gently protect and care for baby’s skin. A daily essential for the most important little people in our lives.\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003e\u003cem\u003e*Our Bootie Balm has been awarded gold in the \u003c\/em\u003e\u003cem\u003eNappy Rash Product Category of the Australian Non-Toxic Awards\u003c\/em\u003e\u003cem\u003e. These awards celebrate products that are effective, safe, ethical, sustainable and responsible, values that we hold dear.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003e\u003cem\u003ePregnancy + baby friendly.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003e\u003cem\u003ePatch test on a small area on the inside of the arm first. Store in a cool, dry place away from direct sunlight.\u003c\/em\u003e\u003c\/p\u003e","brand":"Being Skincare","offers":[{"title":"Default Title","offer_id":52330698113208,"sku":"138539","price":60.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/being-skincare-mother-baby-set-1.jpg?v=1764559990"},{"product_id":"being-skincare-maternity-journey-set","title":"Being Skincare Maternity Journey Set","description":"\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003eA nourishing natural balm and oil duo that gently and safely prepares skin for the journey into motherhood and beyond. The Maternity Journey Set includes Belly Oil, a nutrient-rich body oil that is an essential for smooth, supple and elastic skin before, during and after pregnancy. This comes paired with our multifunctional Boobie Balm which helps to prepare nipples and provide comfort for the breastfeeding journey ahead.\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003eThis set makes for a beautiful gift to care for and support skin for the journey into motherhood. It comes in a reusable 100% cotton drawstring bag with the option to include a personal message to a friend or loved one.\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eWhat's In The Box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"activedrop\"\u003e\u003cstrong\u003eBelly Oil - 100ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"activedrop\"\u003eA lightweight, nutrient rich golden body oil to support stretching skin before, during and after pregnancy. Belly Oil brings together safe and effective botanicals, including Gotu Kola and omega rich plant oils to promote elasticity, increase collagen production and moisturise skin while preventing stretch marks.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eB\u003c\/strong\u003e\u003cstrong\u003eoobie Balm - 50g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003eAn all natural treatment balm that ensures a comfortable post-partum journey for Mothers.\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003eThis multifunctional balm brings together gentle and effective botanical ingredients to prevent and soothe cracked nipples, treat scars and stretch marks and moisturise dry skin. Apply to nipples in the weeks leading up to birth to build resilience, then after breastfeeding as needed to maintain healthy skin. Massage into hands, cuticles, lips and whole body to nourish and deeply moisturise. Gently massage into cesarean scars and stretch marks to facilitate the healing process and prevent scar tissue build up.\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003eThis gentle yet deeply nourishing balm provides comfort when you need it most.\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003e\u003cem\u003ePregnancy + baby friendly.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003e\u003cem\u003ePatch test on a small area on the inside of your arm first. Store in a cool, dry place away from direct sunlight.\u003c\/em\u003e\u003c\/p\u003e","brand":"Being Skincare","offers":[{"title":"Default Title","offer_id":52330698408120,"sku":"138540","price":70.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/files\/being-skincare-maternity-journey-set-1.jpg?v=1764560437"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/0559\/6600\/collections\/For-Mum-Pregnancy-Essentials-2021_1.jpg?v=1638328397","url":"https:\/\/www.babyvillage.com.au\/collections\/pregnancy.oembed?page=3","provider":"Baby Village","version":"1.0","type":"link"}