Róró is dedicated to helping babies and their caregivers feel better. It was founded in 2011 around a single idea: to make a product for babies that imitated closeness when their parents needed to be away. Indeed, the idea of the Lulla doll was born when a friend had her baby girl prematurely and had to leave her alone in the hospital every night for two weeks. The Lulla doll aims to help babies sleep longer, feel better and be safer.