Fertile Mind

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It started with a TV newsreader, a pregnancy and a wardrobe of designer clothes that were getting tight in the waist! TV presenter Christine Kininmonth invented the waist-expander kit BellyBelt for her own pregnancy so she could wear her on-air wardrobe as maternity wear. Women stopped her in the street and asked her about her “maternity wear” and it kickstarted Fertile Mind as a business.